Even more choice for juice lovers: hohes C expands orange range with direct juice
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The popular juice brand hohes C is expanding its range with the new direct juice in the varieties orange and orange with pulp. The two varieties have been available since March and offer juice lovers another option to fulfill their individual preferences.
With its fresh design and golden lid, hohes C is expanding its orange portfolio with the direct juice. Like all products in the orange juice range, the direct juice is also produced in proven high brand quality and consists of 100% fruit juice. Its natural vitamin C content covers the daily requirement of vitamin C with just one glass (250 ml), which contributes to the normal function of the immune system.
hohes C is the number 1 in the orange juice market with a market share of 10 percent by volume. With 22 million consumers regularly buying direct juice, the huge potential of this category is clear: one in five (21%) only buys direct juice. hohes C is responding specifically to this demand and is expanding its portfolio to include direct juice in order to reach even more consumer groups.
“We are delighted to be able to offer our customers an even greater choice of drinks with hohes C Direktsaft. The direct juice now offers the maximum taste experience with 100% natural vitamin C in the orange juice range. Perfect for breakfast together or special moments in everyday life,” explains Sören Bohnsack, International Senior Brand Manager hohes C.
The direct juice will be available in stores and online from March. Like all hohes C orange juices, it consists of 100 percent fruit juice and is produced without the addition of sugar, colorants or preservatives in accordance with legal requirements. All hohes C products are also vegan.
