Expedition into the night: Humboldt Guarana Vodka celebrates premiere at Bar Convent Berlin

When party-hungry revellers get ready to explore the urban jungle and embark on new adventures, the hour of Humboldt Rye Dry Guarana Vodka strikes: the latest member of the Humboldt spirits family is inspired - like Humboldt Gin - by the adventures of naturalist Alexander von Humboldt.

Vodkas produced in Germany and Europe are currently very much in vogue and are increasingly gaining interest and buyer reach1. According to IWSR2 , however, they score not only with their origin, but also thanks to new flavor variants and excellent mixability (here especially with "energy" fillers). But premium vodkas offered for sale by the bottle in restaurants are also seeing growing sales.

Humboldt Rye Dry Guarana Vodka fits in perfectly here, as it is aimed at an urban, adult audience that demands the highest standards of product quality and storytelling, and thus corresponds exactly to the current needs of the restaurant trade for vodka.

But why guarana? When Alexander von Humboldt set off on his great expedition on June 5, 1799, which took him to South America via Tenerife, he had the goal of collecting and identifying as many unknown plants as possible. On his forays through the Amazon rainforest, he one day discovered the climbing plant guarana, which is considered a real bundle of energy.

The basis of Humboldt Rye Dry Guarana Vodka is a strong, spicy rye distillate refined with fine extracts of guarana seeds and the citrus notes of tango fruit. The flavor profile is strong and spicy with a fresh note of citrus. The signature drink also takes up the theme of South America and uses a traditional tea drink: mate. To make it, pour 50 ml of Humboldt Guarana Vodka into a long drink glass filled to the brim with ice and top up with Mate lemonade. The tart, refreshing drinking pleasure is ready.

"Alexander von Humboldt, one of the greatest natural scientists of his time, stands for cosmopolitanism, inspiration and the spirit of discovery. Our product innovation Humboldt Rye Dry Guarana Vodka combines all of these with its exotic botanicals, unique flavor profile and exceptional packaging. Through our subsidiary Reidemeister & Ulrichs, we will initially focus on distribution to the catering trade and in parallel also build up the specialist trade," says Jens Gardthausen, Managing Director of the Eggers & Franke Group, explaining the sales strategy.

Curious now? Then convince yourself! Trade visitors of the Bar Convent Berlin can taste the Humboldt Rye Dry Guarana Vodka for the first time at the Humboldt booth in THE DISTRICT of Reidemeister & Ulrichs (17C04 and 17C05); from mid-October it will be available for national distribution and trade.

Humboldt Guarana Vodka
40% vol.
24.99 EUR RRP