Portfolio of the Berentzen brand expanded: New premium product I. B. Berentzen Landlikör available now

"Our new I.B. Berentzen Landlikör impresses with a combination of particularly high-quality bottle design, natural ingredients, and a sophisticated flavor profile, thus complementing the Berentzen brand in just the right place," explains Dr. Stephan Susen, Marketing Manager of the Berentzen Group. "Following our Berentzen variants Hemp Woodruff, Donut and Popkorn - which were last launched in April and appeal to a younger target group aged 18 and over - we are now fulfilling the wishes of a somewhat more mature target group with the new premium liqueur, as confirmed by independent market research." The market studies conducted showed that the product has novelty value, evokes a very good spontaneous willingness to buy and appeals to potential new customers. The target group's interest in the varieties was also consistently positive - the variety of flavors was convincing in terms of taste experience and fits very well with the concept of a country liqueur. In addition, hazelnut is one of the trendy flavors on the spirits shelf.

The Landlikör is a modern addition to the current portfolio and an important component of the strategic further development of the Berentzen brand. "Since then, the entire Berentzen Group has stood for special moments in community with its products. The new I.B. Berentzen Landlikör will accompany more such extraordinary moments," Susen concludes.

The I.B. Berentzen Landlikör is delivered in the three variants hazelnut, plum as well as pear immediately as 6er cardboard and as 48er mix display including cross sampling action to the trade. The RRP is 9.99 euros.