Jan Delay new Grünbeck brand ambassador

With the brand promise "We make it clear", the water purifier wants to focus on its products and innovative technology as everyday companions and problem solvers.

We make it clear - The claim with which Grünbeck will draw attention to the campaign in the future.
© Grünbeck Wasseraufbereitung GmbH
24.09.2022
Source:  Company news

Jan Delay started his career with the group Absolute Beginner, he is a successful entertainer and can also sometimes be heard with Udo Lindenberg. His characteristic features include above all his distinctive voice as well as hat, sunglasses and suit. In addition to hip-hop, reggae, soul and funk music also play an important role for Jan Delay.

Why did Grünbeck choose this exceptional artist? Because Jan Delay is known for his critical attitude. This fits perfectly with the philosophy of the Grünbeck brand. To constantly question the status quo and oneself and to be open to new ideas. That's the only way development takes place. The song "Klar" by Jan Delay from 2006 will be the core of the campaign.

With this partnership, Grünbeck hopes to gain more awareness among end customers and to focus on the topics of soft and hygienic water.

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