The first completely AI-generated ready-to-drink cocktail in Europe
News General news
With the launch of the first ready-to-drink cocktail in Europe developed entirely using artificial intelligence (AI), we are setting new standards in the beverage industry and also celebrating our guiding principle of "tradition meets trend". The innovative new product will be presented exclusively at ProWein 2024, one of the world's leading trade fairs for wine and spirits.
In collaboration with the trend and packaging design agency WIN Creating Images, we are using advanced AI technologies to create something completely new from scratch. From the recipe and naming to the packaging design and communication materials, every element of this extraordinary ready-to-drink cocktail was generated by AI, based on precisely conceptualised prompts.
Under the motto "Welcome to the tradition meets trend experience", we are opening our doors for an avant-garde experience at ProWein. Trade visitors are invited to immerse themselves in a world where tradition and state-of-the-art technologies form an unforgettable symphony.
Visit us from 10 - 12 March 2024 in Hall 4/C05.
