Kingfisher Ultra launches in the UK

Kingfisher Ultra was launched in India fifteen years ago and is now the country’s fastest-growing premium beer brand, having recently enjoyed growth of over 20% YOY between 2021-2023. Crafted with only the finest hand-picked malts, resulting in a strong but balanced profile, Ultra is brewed with a six-step filtration process and no additives, giving the liquid a beautiful natural golden hue. The distinct and stylish clear glass bottle and unique pull-crown lid cement the premium look and feel.

Kingfisher Ultra will be imported directly from India and seeded in to the finest Indian restaurants the UK has to offer. On-trade outlets will have access to a range of premium POS material to support the launch of Ultra, including a 330ml glass and sleek rubber bar runners.

Andy Sunnucks, Senior Brand Manager at Kingfisher Drinks, adds, “Since launching in its home market back in 2009, Kingfisher Ultra has taken India by storm, becoming a bedrock of premium occasions, so we’re excited to confirm that it’s now the UK’s turn! Ultra really hits the spot with its light crisp taste and smooth finish and is the perfect addition to the growing Kingfisher portfolio, which now includes Kingfisher Premium, Zero and Ultra. It’s liquid gold in a bottle, and certainly a premium product for premium occasions, so will be well suited to the finest bars and restaurants.”