Kleiner Feigling wins two awards at the German Brand Award 2024

Together with Head of Marketing Gabriele Knigge, Managing Director Philipp Fellmann accepted the awards at the awards ceremony in Berlin on 13 June 2024. "We are overwhelmed and grateful for these honours. The double success at the German Brand Award is a testament to our passion and commitment to creating exceptional products and experiences that our customers appreciate and love. The double honour underlines the innovative power and cult status of Kleiner Feigling."

The award in the "Fast Moving Consumer Goods" category recognises the high quality promise and variety of flavours as well as the incomparable "we" feeling that the brand conveys. Launched in 1992 as a mono-brand, Kleiner Feigling has evolved over the years into an umbrella brand with an authentic variety of flavours and regular special editions.

With Kleiner Feigling Die Dose, the spirits manufacturer from Eckernförde is taking the next step and capitalising on the current trend in the ready-to-drink segment with the light, sparkling vodka mix variant of Kleiner Feigling. Time and again, the brand sets accents at the point of sale with mix packaging with added value and eye-catching experience displays. The "Chance of a trip to Rio" campaign, which was honoured as the "Winner" in the "Brand Communication - Point of Sale" category, was particularly highlighted at the German Brand Award. This innovative promotion combines creative sales promotion with an attractive trip prize and strengthens brand loyalty. Lovingly designed promotional packaging and displays attracted attention at the point of sale, while the social media community was activated online and all influencer collaborations were integrated during the promotional period. The high response in the trade media, sales of three million bottles in two months and additional listings of mixed packaging demonstrate the success of the campaign, which has now been confirmed by the German Brand Award.