Kleiner Klopfer x Siegfried - A little fun is a must!
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Knock, knock” - “Who's there?” An unusual collaboration at first glance! The undisputed market leader in small-bottle fruit liqueurs, Kleiner Klopfer, and the icon of the craft gin movement, Siegfried, are joining forces for an unexpected collaboration of superlatives. In January 2025, the two brands will jointly launch a limited edition on the market. Loud, bold and simply different.
Kleiner Klopfer has been synonymous with party spirit for decades and has shaped the name of an entire product category with its unrivaled product variety and well-known ritual. Siegfried is renowned for high-quality distillates and has been inspiring customers with market-defining innovations and collaborations since 2014. The limited edition Kleiner Klopfer x Siegfried - Sweet Lemon flavor combines the attitude to life of Kleiner Klopfer with the world-renowned distillation skills of Siegfried Gin. “A must-try for anyone who wants to find out what happens when two industry giants from different categories dare to dance together,” says Raphael Vollmar, founder and Managing Director of Rheinland Distillers GmbH.
Different, but very similar in their mission
At first glance, the two brands may seem to have difficulty finding common ground, but a closer look reveals a fundamental similarity that has paved the way for this unusual collaboration: A good time. Not only does Kleiner Klopfer stand for cheerful togetherness with Party & Fun, Siegfried also always remains true to its motto “Better good times” and puts joie de vivre first - be it in its lively communication or its open way of always promoting enjoyment free from convention.
“Crazy different, usual loud!” - A collaboration that awakens emotions”
With the high brand awareness and popularity of both brands, Kleiner Klopfer x Siegfried - Sweet Lemon is the perfect product to provide an exciting accent in the fruit liqueur category and further drive our strong growth course,” says Sascha Cordes, Managing Director Sales & Marketing at Marussia Beverages Germany GmbH.
Timing is everything!
The limited edition Kleiner Klopfer x Siegfried - Sweet Lemon is now available for specialist retailers from Marussia and will be released in January 2025 as a 25-pack with the classic 20 ml bottles. The timing of the release is no coincidence, as the Rhineland is already all set for carnival - the fifth season of the year, when Kleiner Klopfer enjoys particular popularity. This, in combination with the - in the Rhineland rooted - Siegfried Gin, will really shake up the festivities. ”
The collaboration is impressive
Not only with strong names, but also in taste - Siegfried Gin meets intense yet sweet lemon. It doesn't just taste good at carnival,” adds Gerald Koenen, founder and Managing Director of Rheinland Distillers GmbH.
