Variety for the summer - Krombacher expands the NaturRadler range of containers
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Demand determines supply, as is well known. In 2022, Krombacher Brauerei recorded over 30,000 HL for its new product NaturRadler alone. Reason enough to double the range of containers of the fruity, citrusy beer mix.
From March, Krombacher NaturRadler will be available in the popular 0.5l can and in its own 24 x 0.33l crate.
"We are responding to the gratifyingly high demand with this container expansion. In addition to the practical can for on-the-go consumption and the new 24-bottle crate, our Radler refreshment will continue to be available in a six-pack and 20 x 0.5l crates," explains Lars Dammertz, Head of Beer Marketing at Krombacher Brauerei.
The diverse range of containers will be staged at the POS in retail stores, at kiosks and on various social media platforms as well as with a high-reach online motion picture campaign.
Krombacher NaturRadler stands for a clear plus in limey fruitiness in the shandy segment: the mixed drink is made up of 60% naturally cloudy lemonade and 40% Krombacher Pils and contains 2.0% alcohol.
