"Boundlessly refreshing": Krombacher o.0% with new packaging design
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The non-alcoholic beer segment has been growing steadily for years. Krombacher o.0% is successfully serving the trend towards more variety and non-alcoholic alternatives. In order to emphasise the uniqueness of the product quality and taste even more, the entire Krombacher o.0% range has had its packaging design redesigned.
The positioning as a soft drink has been made even clearer and the brand visibility has been significantly increased. The differentiation and recognisability of the individual varieties Krombacher o.0% Pils, Radler and Weizen has also been strengthened. The new appearance is rounded off by the changeover to a non-metallised label paper with matt print, analogous to the umbrella brand. The modern brand appearance now helps to show an even clearer presence at the POS. The changeover is currently underway. The first bottles and 6-packs in the new design have already arrived in stores.
New brand identity makes you thirsty for more
Another new feature is the campaign look, which will initially be seen at the POS and in the digital area from spring onwards and is also intended to appeal specifically to new user groups. Illustrations of various (leisure) activities illustrate the unlimited refreshment of Krombacher o.0% and show: Krombacher o,0% is not only an ideal thirst quencher after sports. Krombacher o.0% is also a refreshing alternative to water or sweet soft drinks on various occasions in everyday life, such as on hot summer days at the swimming lake or when relaxing in the city park.
