Krombacher Spezi: Popular cola-orange mix is remixed by Krombacher
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From 08 May, the time has come: Krombacher Spezi will be launched! After the Krombacher brewery announced a long-term partnership with Brauhaus Riegele in November 2022, the brewery from the Siegerland region is expanding its successful portfolio with Spezi, another strong, non-alcoholic brand - and is now launching the new, fresh Spezi experience from Krombach.
Based on the original Spezi recipe from 1956, the popular cola-orange mix from Krombacher has been remixed. Krombacher Spezi is particularly sparkling and fruity, and not just in taste. The fruity-fresh character is also reflected in the design of the new product: created by the young Mainz design studio Mathilda Mutant, Krombacher Spezi presents itself in a modern and lively way - and also picks up the typical orange flavour graphically.
In keeping with the lively product feeling, the launch of Krombacher Spezi is accompanied by attention-grabbing measures. To get the young target group in particular excited about the new cola-orange mix, Krombacher Spezi is relying on an eye-catching online motion-picture campaign, broad-based cooperations with influencers and high-reach social media activations. The campaign will be extended at the POS, out-of-home and through samplings in urban environments.
Right from the start, Krombacher Spezi will hit the shelves in the popular 0.5l NRW bottle, the trendy 0.33l Euro bottle in the practical six-pack and the 0.5l can. The young mixed drink will also be widely available in the gastronomy and impulse channels. For all those who can't wait, there is also an exclusive opportunity to pre-order: at www.ready2drink.de, the new product in the 0.5l can can be ordered in advance from 30.04.2023 - and will then be conveniently delivered to your home as soon as it is released.
