Kuemmerling lands a direct hit

Kuemmerling presents itself at the start of spring with an attractive raffle at the POS. From March to June, consumers can win a high-quality dartboard including six darts in the Kuemmerling look at participating retailers. With this campaign, the popular herbal liqueur is attracting additional attention and new buying impulses.

"Kuemmerling is the epitome of convivial rounds. The cult semi-liqueur ensures that people have a good time - just like a game of darts. That's why the dartboard set for the next match is a perfect match for our Kräuter mit Kante," says Jan Rock, Global Head of Corporate Communications at Henkell Freixenet. "With the secondary placement, we reach the Kuemmerling target group and attract new shoppers at the same time." The iconic dartboard with Kuemmerling branding has a diameter of 45 cm and is made of durable sisal material, which is also used in official matches - ideal for extensive darts tournaments at home. Kuemmerling herbal liqueur and Kuemmerling peppermint provide that special kick during a game of darts with friends.

Quick as a dart to the Kuemmerling dartboard
The simple raffle mechanism promises a lively participation: consumers only have to fill out the raffle card in participating stores during the campaign period from March to June 2022, drop it into the raffle box and, with a bit of luck, land a jackpot.

The POS set-up - consisting of a branded ellipse with integrated raffle box, an optionally usable Kuemmerling peppermint wobbler and entry cards in Kuemmerling design - invites consumers to take a chance. Detachable postcards to take home also contain cool recipe ideas for delicious Kuemmerling drinks. The eye-catching secondary placement is intended to encourage impulse purchases and significantly increase sales in participating stores.

The 25-cube Kuemmerling Kräuterlikör and Kuemmerling Pfefferminz are available both in the single-origin 48-chep display and in the mixed display with 30 cubes of Kuemmerling Kräuterlikör and 18 cubes of Kuemmerling Pfefferminz. The RRP per pack of 25 is 12.99 euros.