Attractive on-pack promotion: Kuemmerling board game

Kuemmerling is the epitome of convivial rounds and always finds its place when people get together and spend a good time together. With the board game, which consumers will receive free with every 25-cube Kuemmerling Kräuterlikör and Kuemmerling Pfefferminz from April 2023, the brand is catering precisely to the interests of Kuemmerling's target group. "The Kuemmerling board game is the perfect free addition to our herbal liqueur. The game character is an ideal fit for the brand and the target group," says Jan Rock, Head of Communications at Henkell Freixenet. "In this way, we provide additional purchase impulses and increase sales."

The board game is suitable for sociable rounds of 2 to 6 players. The aim is to be the first player to reach the goal and to complete various tasks along the way. The game content consists of a playing field, 20 action cards, a game cube and six stickers. The highlight: The stickers can be used to color-code the 0.02-liter Kuemmerling bottles on the lid and use them as game pieces.

The 25-cube Kuemmerling Kräuterlikör (herbal liqueur) and Kuemmerling Pfefferminz (peppermint) with the board game "The Kuemmerling Tour" will be available from April in the single-variety 48-cube Chep display and in the mixed display with 30 cubes of Kuemmerling Kräuterlikör (herbal liqueur) and 18 cubes of Kuemmerling Pfefferminz.