Licor 43 celebrates a creamy comeback

Following the successful launch of the Limited Edition Licor 43 Crème Brûlée, the brand is bringing the promotional product back to retailers in spring. Licor 43, the world's strongest Spanish premium liqueur, will also be presented prominently in secondary placementwith various mix displays, attracting the attention of shoppers.

"Cream liqueurs are still in vogue. With the Licor 43 Crème Brûlée flavour, we are picking up on this trend and building on last year's success with the new edition. Licor 43 Crème Brûlée is visually and flavour-wise convincing and is reminiscent of the popular dessert," says Vanessa Lehmann, Head of Communication at Henkell Freixenet. "The successful launch last year showed that the limited edition is exactly to the taste of our target group."

The Licor 43 Crème Brûlee cream liqueur combines Licor 43 Original and one of the world's favourite desserts - crème brûlée - in one drink. The botanical and citrus flavour of the premium liqueur Licor 43 is rounded off with notes of roasted sugar and vanilla. A salty caramel note in the finish provides a special surprise. The Limited Edition is best enjoyed chilled or on ice - this allows the drink to develop its full flavour. The cream liqueur with an alcohol content of 16% vol. is ideal for a small, sweet treat after a meal.

The Licor 43 Crème Brûlée flavour complements the product range with Licor 43 Chocolate with chocolate, Licor 43 Baristo with coffee flavour, Licor 43 Horchata, a vegan liqueur made from almond milk, as well as the popular classic Licor 43 Original. The 0.7-litre bottle of Licor 43 Crème Brûlée is available from this month at an RRP of €15.99 - while stocks last.

Eye-catching POS placement

Licor 43 is also attracting attention at the POS with various mixed displays in the secondary placement. Licor 43 Crème Brûlée will be available from April in a 36-bottle mixed display with 12 bottles each of the Limited Edition as well as 12 bottles each of Licor 43 Original and Licor 43 Chocolate. Licor 43 Original is also available in a 78-bottle mixer display with 18 bottles and 60 cans of Cocktail 43 Milk. The mix displays are intended to increase rotation in the food retail trade and draw attention to Licor 43's broad product range.