Lillet Berry & Lillet Tonic. Now also ready-mixed!
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Lillet, the French aperitif from Pernod Ricard Germany, is serving the perfect Lillet drinks for spring - ready-mixed. From April 2023, the popular signature drinks Lillet Berry & Lillet Tonic will be available in the stylish glass bottle in stores and online. Clémence Kurtz, Head of Brand Management Pernod Ricard Germany: "With Lillet Berry & Lillet Tonic in the exclusive glass bottle, we are bringing French savoir-vivre to the shelves. Consumers can look forward to the Ready To Drinks individually as well as in a 3-pack that invites sharing with friends."
Your aperitif. Your rules. Your Ready To Drink moment.
No other aperitif represents French joie de vivre quite like Lillet. The classic from the idyllic wine-growing region around Bordeaux has been combining fine wines with sun-ripened citrus fruits since 1872 to create an aperitif that is second to none.
The brand claim "LʼAPÉRITIF À MA FAÇON" is wonderfully diverse - an inspiration for all women to interpret their lives and also their aperitif in their own way. The message to enjoy the drink the way you want. Then why not have your favorite drink in a convenient Ready To Drink format?
Simple. Anywhere. At any time!
Harmonious, elegant and versatile, Lillet Blanc is excellently mixed for the new RTDs. With Lillet Berry and Lillet Tonic, consumers can now also enjoy their favorite drink conveniently to go - whether on the road with friends, in the park or at home (in the garden/on the balcony/at the BBQ). Fruity-fresh or tangy-tart, Lillet Berry & Lillet Tonic iced are particularly convincing with their lightness on hot summer days. So the next French picnic can come!
With a large-scale media campaign, Lillet secures a high reach on TV, social media & digital as well as with attention-grabbing highlight and secondary placements in retail. In addition, the favorite French brand is ringing in the summer with Lillet Picnic events in the three major cities of Stuttgart, Munich and Cologne. The perfect opportunity to taste the new RTDs directly.
Lillet Berry
200 ml glass bottle
Alcohol content: 10,3
RRP: 2,99 €
Taste: Fruity-fresh
Lillet Tonic
200 ml glass bottle
Alcohol content: 10,3
RRP: 2,99 €
Taste: Tangy-tart
Lillet Berry & Lillet Tonic are available individually and in a convenient triple format (RRP: €7.99) in stores and online.
