Limited special edition to collect: Lübzer cans on sale for a short time with summery design

Until September 2023, the Lübzer Pils cans will draw attention to themselves in a fresh look, combining lively design with high functionality. The cans are easy to transport, unbreakable and chilled quickly, making them the ideal companion when out and about, whether for a barbecue, a picnic in the park, at the beach or on a hike. The special edition in five different designs underlines the different usage situations and invites people to enjoy carefree moments outdoors. With the "sundowner" for after work, the faithful "companion" on hikes, the indispensable "camping luggage", the compact "festival keg" or the tangy "flotsam and jetsam", Lübzer Pils fans are well equipped for travelling, open-air concerts or the relaxing end to a long day. With the introduction of the limited special edition, the brewery is following up on its successful brand campaign "Life is calling". The summery scenarios on the cans encourage people to spend more time together in nature and far away from everyday life. away from everyday life.

With this special edition, Lübzer is responding to the growing trend for beverages in cans and the consumers' desire for practical and handy packaging solutions. In Eastern Germany, the can format continues to gain market share in the beer and beer mix category. The 0.5 l Lübzer Pils can is making a significant contribution to this development, is enjoying ever greater demand and, at + 21.2 %, is growing significantly compared to the previous year and the market (+ 0.8 %).