Reinforcement of the management team at Brau Union Österreich
News General news
Both the Austrian beer culture and the company's sustainability strategy have contributed significantly to the corporate success of Brau Union Österreich in recent years. Therefore, Gabriela Maria Straka (photo), who has already successfully managed and implemented these agendas in recent years, has been be appointed to the management of Brau Union Österreich as of March 1, 2021. This will emphasize the importance of these agendas and anchor them in the top management circle.
abriela Maria Straka has many years of experience in leading industrial companies and an excellent network with international and national stakeholders. With great commitment and passion, the economist and qualified beer sommelier has significantly enhanced the reputation of Austrian beer culture and sustainability from an economic and ecological perspective.
She has set milestones for Brau Union Österreich that have led to numerous national and international awards, including the Energy Globe Award and the European Sustainable Leader Award for the "Green Brewery Göss," one of the 15 most important milestones in HEINEKEN's 150-year history; the Sustainable Brand of the Year Award 2020 for sustainability-oriented corporate identity; and the ECON Award for outstanding internal and external communication. The latter awarded the employee magazine PROST!, which is written "by and for colleagues", as "best employee magazine in Austria", a confirmation of the successful strategy for internal communication.
Gabriela Maria Straka and her team publish both the Austrian Beer Culture Report and the Brau Union Österreich Sustainability Report every year. Together with colleagues from all locations, she manages the sustainability agendas of Brau Union Österreich and represents the issues both within and outside the company. As a member of the UN Global Compact Austria, she contributes to the development of the Austrian sustainability agenda. She is also involved in Europe-wide initiatives.
"As a member of the Management Board, I will be responsible for further developing the content of sustainability, strengthening our internal and external communications and promoting cross-functional cooperation," Gabriela Maria Straka, graduate beer sommelier and Head of Corporate Communications & CSR at Brau Union Österreich, is pleased to announce that she has joined the Management Team.
"The Brau Union Österreich management team will focus on the continued pursuit of our sustainability strategy in Brau Union Österreich: the clear commitment to Austrian value creation and sustainable beer culture, which will also increasingly characterize our broad brand portfolio, and a Brau Union Österreich umbrella brand that is perceived by our customers and consumers as "the best company on the market,"" says Klaus Schörghofer, CEO of Brau Union Österreich.
