Mangaroca Batida boosts sales with free shower care
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Sustainable and trendy: this is how the cult coconut liqueur Mangaroca Batida presents itself at the POS with an on-pack promotion from May 2023. Every 0.7-litre bottle of the creamy classic comes with a free solid shower care product without silicones or microplastics. With this promotion, Mangaroca Batida ensures increased visibility and additional purchase impulses.
Mangaroca Batida is growing faster than the coconut liqueur market as a whole and was able to increase its market share again last year. With an attractive on-pack promotion, the new number one in the coconut liqueur market is further boosting sales this year. "The solid shower care as a free addition serves the needs of a young, modern target group that values sustainability," says Jan Rock, Head of Communication at Henkell Freixenet. "The limited-time promotion creates desire, promotes impulse purchases and thus ensures on-top sales in retail."
With the on-pack promotion, Mangaroca Batida is focusing on sustainable values: the high-quality solid shower care is made in Germany. It is vegan, packaged plastic-free and contains neither silicones nor microplastics. The turquoise shower care with cockatoo motif - based on the brand logo - attracts attention and promises an exotic coconut scent and a pleasant foam. From May, shoppers will not only be able to taste the popular coconut liqueur, but also smell and feel it - a brand experience with all the senses.
The 0.7-litre bottle of Mangaroca Batida de Côco with 16 % vol. will be available from May at an RRP of 9.99 euros in a 1⁄4-chep display with 36 bottles. Of these, 18 promotional bottles contain the free shower care.
