Mangaroca Batida "Mango Kiss" returns - Fruity-exotic new edition of the Limited Edition in stores for a short time

Exotic fruits continue to be in vogue, with mango leading the way. Last year alone, mango flavored spirits saw an 80 percent increase in sales. The coconut liqueur segment grew by 16 percent over the same period - led by Mangaroca Batida, which significantly outperformed the market with 36 percent more sales last year. With a market share of 41 percent, the cult brand continued to expand its growth in the category. And this was not least thanks to the Limited Edition Mango Kiss, which combines both trends.

Reason enough to bring the dream duo of mango and coconut back to the shelves this year. "With the new edition of Mangaroca Batida Mango Kiss, we are building on last year's success," says Jan Rock, Global Head of Communications at Henkell Freixenet. "The strong demand and good performance showed that the limited-edition summer drink is right in line with the tastes of our target group."

The ready-to-eat mixed Mangaroca Batida Mango Kiss combines the exotic taste of coconut with fruity mango, bringing that Copacabana feeling to the cocktail glass and dessert. The limited edition is also visually eye-catching: the tropical bottle design ensures special attention and fresh impulses in food retailing.

The promotional product will be available from April 2022 only while stocks last, both in a display of 40 and in a carton of 6. The RRP for a 0.7-liter bottle with 16 percent alcohol is 9.99 euros. Eye-catching displays in the look of the bottle will support sales of the Limited Summer Edition in secondary placement. The launch of the new edition will also be accompanied by a wide-ranging communication campaign.