Limited Edition for the summer: Mio Mio Mate and Band PROVINZ launch joint label campaign

"We are very excited about the collaboration with PROVINZ. The authentic band and the invigorating, creative Mio Mio brand are a wonderful match," says Frederik Bergmann, Head of Marketing Non-Alcoholic Beverages at the Berentzen Group. "After lead singer Vincent Waizenegger approached us with a cooperation request, we started the project for the first limited edition under the Mio Mio brand. This campaign reflects exactly the positive attitude to life that the young target group is looking for in this summer full of opportunities to meet." The band PROVINZ was recently awarded the 1-Live crown as the most successful band for their atmospheric songs. With their new album, the four band members from Baden-Württemberg are currently filling open airs and halls all over Germany. "We are very happy that so many things are really picking up speed again. Not only our new album and our tour, but also the limited edition with Mio Mio make this feeling of freedom tangible," adds PROVINZ front singer Vincent Waizenegger.

"The limited edition is a real eye-catcher on the supermarket shelf and, in the mate sector, a new kind of marketing that creates attention and authentic reach," Bergmann continues. The labels of the Mio Mio Mate Original variant feature a special print from around mid-July to September: The members of the band are pictured on the front, while the back features further information on the cooperation and the band's new album. The content of the bottles as well as the EAN and article number remain the same. The cooperation is supported by a social media campaign and an exclusive ticket raffle.