New bottle design for ANDALÖ continues premium positioning in the aperitif segment
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- The Nordic aperitif ANDALÖ is presented in a new, warm and highly visible bottle design that emphasises its premium positioning in the aperitif category.
- The new design makes ANDALÖ even more visible on the shelf.
- The ANDALÖ bottle upgrade will be available in stores from the end of April 2024.
ANDALÖ, the popular aperitif with a fruity freshness and subtle sweetness, will be presented in a new, even more authentic bottle design from the end of April 2024. "The changes emphasise the premium quality of the product and position ANDALÖ even more clearly in the aperitif category. Despite the new look, the proven high quality and unmistakable flavour remain the same," says Philipp Fellmann, Managing Director of WALDEMAR BEHN, explaining the design upgrade.
The striking colour of the ANDALÖ aperitif, a strong, warm orange, shines like a sunset by the sea all year round. The bottle has been given a soft, translucent coating that gives it a particularly elegant look in matt orange. This new bottle colour not only supports ANDALÖ's premium image, but is also more sustainable in terms of disposal.
The bottle is now slightly tapered with a wider shoulder section. The frosted capsule and the clearly visible name ring emphasise the natural character of ANDALÖ. The special light protection bottle guarantees the quality of the Nordic aperitif and protects the bright orange-coloured contents. This new slim bottle is therefore an unmissable eye-catcher on the aperitif shelf. What remains is the popular flavour of tart fruit acidity, which blends with a gentle sweetness and is completely free of bitter notes.
Classic with Prosecco or sparkling wine as ANDALÖ Spritz, but also pure on ice or in a variety of aperitif cocktails - with its new bottle design, ANDALÖ invites you to celebrate and enjoy and offers a little piece of holiday with every sip. The promotional set with Prosecco from the Italian family-run company Serena Wines is perfect for an ANDALÖ Spritz. The limited promotional pack comes with the high-quality Prosecco free of charge. Also available is the exclusive ANDALÖ aperitif set, which includes a coveted aperitif glass. This will position ANDALÖ even more strongly in the aperitif category and further increase awareness of the signature drink ANDALÖ Spritz.
