Radeberger Group: New design for the three musketeers

"With a freshly revamped design on labels, crown caps and packaging, a new era is beginning for our traditional Wicküler brand," says brand manager Marc Diegmann. "In doing so, it shows a successful union of the familiar and the modern. So anyone who picks up a Wicküler now will still see the famous three musketeers and the concise lettering in the familiar format, as well as the basic colours of green, red, black and white, but the overall image looks much fresher, clearer, more radiant."

Contemporary retro design
The new look is based on a retro template. On the one hand, Wicküler is thus returning a bit to its roots when the design of the famous musketeers is based on this template as an unmistakable trademark. This ensures that loyal customers recognise "their" brand with its long tradition. Marc Diegmann: "At the same time, we are convinced that younger beer fans will now also view our pilsner under the sign of the three musketeers in a more attractive light, as we have interpreted the retro template in a contemporary way."

Fresh on the market
The taste remains unchanged: Wicküler is brewed according to the tried and tested pilsner recipe, so that its spicy fresh character is retained. The first bottles, six-packs and cans in the new brand design are already on the shelves in beverage stores, and the national roll-out is underway. Sales of the nationally known and distributed brand are supported with attractive sales promotion materials.