New: Die Leichten from hohes C with 60 % fruit juice - fruity vitamin C power in two new strong varieties
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Following the success of hohes C's "light orange", Germany's leading juice brand is launching two more strong varieties from 1 September: hohes C light multi and hohes C light red multi are the two new additions to the range. They bring the full vitamin C power with 60 percent fruit juice to the shelf in a transparent hohes C bottle.
Highest product quality and excellent taste, naturally without sweeteners and added sugar - these are the ingredients that make the hohes C light range so unique. All three varieties cover the daily requirement of natural vitamin C in one glass (250 ml) and contain 30 percent less sugar. This makes them the perfect answer to the most important current consumer needs for a conscious diet and less sugar consumption.
Trend-oriented product concept successfully expanded
"Multi and Red Multi are unbeaten alongside Orange as the most popular flavors. We have also found that a light range of fruit juice drinks is very important to most shoppers," says Sören Bohnsack, International Senior Brand Manager of the hohes C brand. "We are therefore convinced that we have found exactly the right approach for new potential buyers with the expansion of our hohes C light range. The outstanding quality of hohes C with natural vitamin C and the delicious taste are of course included."
The two light multis will be available in stores and e-commerce from September 1. The new products are also part of the high-reach hohes C promotion "Find the orange in the lid", which will be staged in an eye-catching way at the POS and digitally.
