New Limited Edition: ECKES White Toffee
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ECKES has been presenting the “White Toffee” limited edition since October, enriching the fall and winter with a new flavor combination in the liqueur segment. With the taste of white chocolate and caramel, the brand is entering the cream liqueur segment and appealing to new consumer groups.
A sweet dream in liquid form - with the “White Toffee” limited edition, ECKES presents an extraordinary cream liqueur with a combination of white chocolate and caramel. The liqueur with 15% vol. is generating above-average interest among both ECKES consumers and cream liqueur lovers.
And the new variant is also an eye-catcher on the shelf: the satin-finished bottle has a high-quality, elegant look and is ideal both as a gift and for enjoying yourself. “White Toffee” picks up on the current trend for white chocolate and thus also appeals to new consumer groups.
A variety of uses
ECKES “White Toffee” is perfect for the cold season, as the liqueur not only tastes particularly good on ice cream, but is also a versatile companion for the creative enjoyment of hot drinks. Whether snuggled up alone on the sofa with your favorite movie, romantic moments for two or with friends in a small social gathering.
The signature drink “Toffee Tini”, the creamy version of the cult classic Espresso Martini, is particularly tempting. The wonderfully creamy drink consists of 5cl ECKES White Toffee, 3cl vodka and 5cl chilled espresso. Shake all the ingredients vigorously with ice, strain and enjoy.
The new limited edition fits in perfectly with the relaunch of the brand. Since September, ECKES liqueurs have been presented in a completely revamped design that attracts special attention on the shelves. Both the brand relaunch and the launch of “White Toffee” are accompanied by a communication strategy including a social media campaign, advertisements and PR activities.
