New taste experiences from Schweppes: Schweppes White Peach and Schweppes Virgin Mojito

Schweppes White Peach: Excitingly fruity and pleasantly tart
With Schweppes White Peach, Schweppes is opening up a whole new world in the field of bitter lemonades and mixing: from the intense, full flavor of white peaches to subtle notes of cherry and orchid blossom to the lovely white tea, the Schweppes novelty is reminiscent of the exotic flavors of Asia. Fruity, slightly sweet and subtly tart, Schweppes White Peach, developed in collaboration with bartenders, is a perfectly balanced treat, set off to sparkling effect with fine pearly carbonation.

"As a leading bitter beverage brand, we want to inspire our consumers again and again with the special mixing competence of our products. Schweppes White Peach is the first premium filler with peach and, with its unique flavor profile and typical Schweppes tingle, offers a whole new experience for both neat and mixed enjoyment," says Lars Dammertz, Head of Marketing Schweppes Germany. "In addition to the above-average success of Schweppes Wild Berry, Schweppes White Peach once again sets taste standards in the segment and delivers the sparkling drink moment of 2022."

The new tangy-fresh filler is perfect for numerous occasions. Neat, well chilled or on ice, Schweppes White Peach is a fruity-floral experience for any occasion. And mixed with sparkling wine as a White Peach Spritz, as a sparkling wine aperitif or in a highball with barrel-aged spirits, it makes a unique drink.

Schweppes White Peach will be on the market from mid-March in 24 x 0.2 l and 6 x 1.0 l returnable containers and in 6 x 1.25 l disposable containers. The launch will be accompanied by an attention-grabbing communication campaign across all relevant channels, both in the media and in retail and trendy restaurants. In addition to lively moving image creations and launch events, eye-catching digital and POS activations will ensure a broad presence for the new Schweppes highlight. A special focus on the diverse mixing possibilities with Schweppes White Peach ensures that the campaign also communicatively meets the taste of the target groups and inspires them to try it.

Schweppes Virgin Mojito: The non-alcoholic cocktail refreshment
The second new entry from Schweppes takes the taste to Cuba: Schweppes Virgin Mojito is the new sparkling refreshment with the taste of the popular classic cocktail Mojito. As a non-alcoholic alternative, Schweppes Virgin Mojito with tangy lime and fresh mint will win over lemonade fans and cocktail lovers alike. Whether as a refreshing, lime-flavored pure pleasure or the perfect base in a mix with white rum for the simple preparation of a "real" alcoholic Mojito - Schweppes Virgin Mojito tastes like Caribbean summer and guarantees a special vacation mood.

Initially, Schweppes Virgin Mojito is available in 6 x 1.25L disposable containers. The launch of the new product will be supported primarily by targeted POS measures. Through additional activations on the digital brand channels, Schweppes Virgin Mojito also conveys a tingling summer feeling online.

Schweppes Herbal Tonic Water: Now in the iconic 0.2 l glass container
And the third innovation from Schweppes continues the epicurean journey to places of longing: since its market launch in March 2021, Schweppes Herbal Tonic Water has won over users as a refreshingly citrusy tonic with a subtle herbal note and has established itself as a trend-setting addition to the Schweppes portfolio. From March 2022, the tonic newcomer with the spicy, tangy Mediterranean aromas will now also be available in the iconic Schweppes 0.2 l glass container. As a harmonious filler for the most discerning tastes, Schweppes Herbal Tonic Water is thus continuing its successful course in gastronomy as well as trend and scene culture.