Thüringer Waldquell Plus Wild Raspberry: New sparkling refreshment with a fruity flavor

Thuringia's market leader in mineral water is providing more vitality and variety in the growing water plus segment. From April 1, 2025, Thüringer Waldquell Plus Wild Raspberry will be available in 12 x 0.75 L reusable glass containers.

Second fruity mineral water alternative

Thüringer Waldquell Plus Wild Raspberry is sparkling Thüringer Waldquell mineral water with a hint of raspberry flavor from natural raspberry flavoring. The new refreshment is sugar- and calorie-free – ideal for health-conscious consumers. "It complements the Thüringer Waldquell Plus Lemon flavor, which was successfully launched last year in the same container," says Saskia Huneke, Marketing Director at Thüringer Waldquell. "The raspberry flavor in particular is enjoying growing popularity in the water plus market. This means we now offer two fruity, delicious alternatives to classic mineral water. Like the Plus Lemon flavor, Thüringer Waldquell Plus Wild Raspberry will be placed directly next to our mineral water in stores. This underscores its proximity to the classic calorie-free thirst quencher."

High-Sale and Environmentally Friendly Packaging

Thüringer Waldquell is clearly committed to quality and sustainability. "The carbonated water plus segment is one of the dynamic growth drivers in the soft drinks market. As the market leader, we benefit from this trend. We are pleased to be taking another step in this trend segment with Thüringer Waldquell Plus Wild Raspberry," says Saskia Huneke. With the environmentally friendly and high-selling 0.75 L GDB reusable glass container, Thüringer Waldquell is also underscoring its sustainable brand credentials.

Extensive Communication

The market launch of Thüringer Waldquell Plus Wild Raspberry will be accompanied by a high-reach 360-degree campaign in the Thuringia sales region. In addition to large-format posters, full-length columns, station videos, and roadside screens, it will also utilize radio spots, addressable TV, social media, and online advertising. At the POS, communication continues with attention-grabbing experiential placements, sampling campaigns and secondary placement displays.