NEVER NORMAL: OeTTINGER GETRÄNKE launches protein soda
News General news
The new look of our traditional OeTTINGER brand will be followed by numerous new products at OeTTINGER GETRÄNKE this spring. The highlight is the first range of our newly created innovation brand Oe called OeWater: Protein Soda in three flavours.
OeWater Protein Soda
They taste of lemon, peach or red berry and are slightly tingling - the three flavours of OeWater, which are now available in selected stores in Berlin, Hamburg, Cologne and Munich. Consumers can also order them online.
The highlight of OeWater: each 0.5 litre bottle provides the body with 10 grams of additional protein. And it's ready-to-drink and ready-to-go thanks to the lightweight PET format. No weighing, no mixing, no shaking. OeWater is lactose-, fat- and sugar-free.
"OeWater is aimed at anyone for whom water alone is too boring and conventional protein drinks are not convenient enough," says CEO Stefan Blaschak. "OeWater is refreshingly fruity, but contains valuable proteins. OeWater tastes great, but - typical for OeTTINGER GETRÄNKE - it has a fair price. OeWater is simply abnormally good."
Oe's motto: NEVER NORMAL
We are also planning to be "abnormally good" for the other Oe product ranges that will be launched this year. Our innovation brand therefore bears the claim "NEVER NORMAL" and offers people a platform for their own, abnormal story. For OeWater, for example, the multidisciplinary artist ANANI from Berlin created the label designs. On the Oe website - oe-drinks.de - the synaesthete talks about her life.
