OeTTINGER GETRÄNKE strengthens marketing
News General news
We have now recruited support to drive forward the expansion of our own brands. Tom Inden-Lohmar is joining us permanently in the newly created position of Head of Marketing. As Head of Marketing, the experienced brand creator will be responsible for both brand management and the marketing of all our own brands from 1 June 2024. These include our traditional brand OeTTINGER, the young innovation brand Oe and the protein beer brand JoyBräu.
As Head of Marketing, Tom Inden-Lohmar reports directly to CEO Stefan Blaschak.
Tom Inden-Lohmar is an expert in emotional brand building. In addition to his work as a creative director, podcaster, author, coach and speaker, he has been creating emotional brand identities for people and companies for over 30 years. The drinks industry is no stranger to the "soul manager": in 2012, he acquired the brand rights to Mampe and helped Berlin's oldest spirits brand to new life.
Tom Inden-Lohmar has been with OeTTINGER GETRÄNKE since 2023. As an external consultant, he was instrumental in the successful relaunch of our main brand OeTTINGER and the creation of our #NEVERNORMAL innovation brand Oe.
