OeTTINGER wins international financing partners
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With our consistent development from a traditional beer brewer to an innovative beverage producer, we at OeTTINGER have gained the trust of new financial institutions. Two European banks have granted credit lines in the double-digit million range.
"It is a seal of approval for our corporate strategy when international banks certify its resilience and future viability," explains OeTTINGER CEO Stefan Blaschak. "We have done our homework. This is now paying off and we can invest in both our stability and our growth, especially abroad, as planned."
As part of our reorganisation, we began last year to strengthen our own brands in a targeted manner and to work on innovative and non-alcoholic new products for Germany and abroad.
Last month, we took over the protein beer brand JoyBräu, known from "Die Höhle der Löwen", and integrated its patented process technology into our innovation brand Oe. We will be launching the first products from the Oe range, which will include a variety of functional drinks, this spring. The facelift of the traditional OeTTINGER brand is also progressing rapidly: the first products with the new label design will go on sale in April.
Stefan Blaschak emphasises: "Many things will be new. But what will clearly remain the same is our OeTTINGER promise to all consumers: Outstanding quality does not have to be expensive - the prices of our products remain fair."
