Oh là là - Lillet, your aperitif with style, now with a new look

Clémence Kurtz, Head of Brand Management Pernod Ricard Germany: “The new design is not only a visual highlight, it also perfectly embodies Lillet's timeless elegance and the light and convivial aperitif moments”.

A tribute to the Maison Lillet
With its new look, the aperitif brand strikes a perfect balance between tradition and modern flair. The sleek, sophisticated design with a touch of art deco aesthetics reflects the brand's rich history and heritage while offering a fresh, contemporary look.

Since 1872, the Maison Lillet and its passionate team have been producing the French aperitif: the harmonious Lillet Blanc, the fruity Lillet Rosé and the sweet and spicy Lillet Rouge. With their design, the new Lillet bottles pay homage to the birthplace of the house and invite you to immerse yourself in its history: The iconic red gate, the entrance to the tree-lined courtyard. From the oval portal to the arched doorways, unique architectural elements have inspired Lillet's new look. And a single glance leads directly to the place where it all began

Perfect for the 'Golden Hour'
Lillet is entering a golden age with its brand new design! Finely crafted, clear and bright, the Lillet bottle plays elegantly with the light and reflects the typical lightness of the aperitif. It is a shimmering reference to Lillet's fresh recipes. The neck of the bottle is an iconic arch inspired by the architecture of the Maison. The label is inscribed with the words “Maison fondée 1872, Podensac - France” to emphasize Lillet's unique savoir-faire. The illustration of the Maison in the center, framed by rays of sunshine, is an invitation to enter the wonderful world of the brand and enjoy the golden moment. The embossed date 1872 at the bottom of the bottle celebrates the brand's heritage. The fine glass details that round off the base of the bottle once again point to the Maison's entrance.

The new bottles will be available in stores from March at an RRP of 16.49 euros.