Four wins: Paulaner launches lemon soda
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From March 2025, the Paulaner Brewery Group will be adding a fourth product to its cult non-alcoholic range. In addition to the retro design classics Paulaner Spezi, Paulaner Spezi Zero and Paulaner Limo Orange, Paulaner Limo Zitrone will also be joining the AFG market in the future.
Key data for Paulaner Limo Lemon:
- A tangy taste experience with a refreshing hint of lemon
- Ramp availability from week 10
- Initially available in 0.33 liter cans and 0.33 liter MW six-packs, further packs (20x0.5 liter MW crates) will follow in Q2
The brewery is responding to the continuing high demand in the non-alcoholic beverage segment and is tapping into another part of the fast-growing lemonade market with the launch of the new product. Thomas Drossé, Managing Director Sales and Trade, explains: “After the very successful launch of our Paulaner Limo Orange this year, the introduction of another lemonade is the next logical step for us. This launch has shown us that we have been able to gain a large consumer reach in a short space of time in a highly competitive environment. We are now building on this success with Paulaner Lemonade.”
Thanks to its iconic wave design, the lemonade visually joins the fast-growing Paulaner Spezi family.
The new Paulaner Lemonade offers a tangy taste experience with a refreshing hint of lemon. The new product will be available from the ramp from week 10. The lemonade will be launched in 0.33 liter cans and 0.33 liter MW six-packs. The 20x0.5 liter MW crate will follow from Q2.
