Refreshingly different - Lillet Rosé Grapefruit new in the Ready To Drink portfolio!

Simple, stylish and always ready to drink
Lillet has always stood for the French way of life and elegance. The Lillet Rosé Grapefruit Ready To Drink brings this feeling into everyday life and makes it easier than ever to enjoy a touch of France. In a practical and stylish glass bottle, the new mix is ideal for on the go and the perfect companion for any occasion - whether for a relaxed get-together with friends at home, a spontaneous picnic in the park or an elegant aperitif before dinner. No preparation, no mixing - simply open and enjoy ice-cold. For all stylistas who don't want to compromise on sophistication and taste in their search for convenience!

Spring can come!
Lillet Rosé Grapefruit impresses with its naturally cloudy, orange-pink color and invites you to a wonderful sensory experience that combines the sweet and juicy grapefruit flavor with a refreshing citrus bitterness. This pleasantly tart and bitter note is perfectly balanced with the fruity sweetness for a refreshing and harmonious taste experience. The carefully selected ingredients and traditional production guarantee the highest quality and an authentic taste experience.

Last spring, Pernod Ricard Germany launched Lillet Rosé White Peach, an absolute highlight and the best innovation of the past year* in the Ready To Drink segment. Overall, the ready-to-drink market is experiencing strong growth and is growing five times faster than the overall spirits market**, making it an absolute trend topic in the industry. Mariam Chatti, Head of Brand Management Pernod Ricard Germany: “We want to further establish Lillet in the dynamic Ready To Drink category. Alongside Lillet Berry and Lillet Rosé White Peach, the sparkling mix of Lillet Rosé and grapefruit flavors is the perfect addition to our existing Ready To Drink portfolio with a fruity and tart aperitif. This variety of flavors will give the brand new impetus and attract new customers to our portfolio.”