Pfeffi KOKO brings Pfeffi fans from March under the palm: Limited special edition combines original Pfeffi and the fine sweetness of the coconut
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After Pfeffi Black in the fall, a new Pfeffi special edition will hit the shelves in time for spring: Pfeffi KOKO provides an exotic, fresh vacation feeling in the glass. Original Pfeffi and the fine sweetness of coconut are combined to create a delicious cream liqueur variant. The consistency is perfect as a shot or for mixing, the limited special edition in an eye-catching design is a must-have for all Pfeffi fans.
"We are constantly looking for new, innovative ideas for our product portfolio and want to inspire our fans with more Pfeffi novelties," says Patrica Wöllner, Group Product Manager at Nordbrand Nordhausen for Pfeffi. "After our previous 'limited editions' Pfeffi Hanpf and Pfeffi Black, now comes Pfeffi KOKO. With this, we are following the taste preferences of our fans - the coconut cocktail 'Palmwedler' was particularly in demand at our Pfeffi pop-up stores." With Pfeffi KOKO, Nordbrand Nordhausen is picking up on the trend around coconut products and cream liqueurs, expanding the diversity of the Pfeffi brand world and providing exotic pleasure experiences.
The new product announcement, which took place on February 19, 2022 in the third edition of the streaming show #pfeffilive, will be accompanied by reels, memes, recipe inspirations, raffles and challenges via social media, collaborations with influencers, recipe suggestions, sampling and sponsorship campaigns, e.g. for students and in beach clubs. Pfeffi KOKO will be available in stores from March 2022 in a 0.7l bottle with a recommended retail price of €5.99. The special edition is limited.
