Portfolio of the Berentzen brand expanded to include completely new liqueurs

"The demand for sweet liqueur variants is rising unabated in Germany, and consumers are looking for special taste experiences and moments of enjoyment. Our three new varieties are now setting completely new impulses on the liqueur shelf," explains Dr. Stephan Susen, Marketing Manager of the Berentzen Group. "The three unusual variants fulfill the desire of the core target group - aged between 18 and 29 - for new taste alternatives." As confirmed by an independent market research institute, the new range holds great potential: 83 percent of respondents describe the product as unique, and 69 percent would buy the new varieties.

"The new range stands out. With their modern product concept, the new Berentzen varieties are an innovation for the liqueur market," says Susen. As one of the German market leaders for liqueurs, the Berentzen Group is making it clear with the new varieties that younger consumers are changing the liqueur world. "Colorful and unusual - with the new shot generation, the Berentzen brand will continue to drive and help shape the market for sweet liqueurs," explains Susen. With an alcohol content of 15% by volume, the range also serves the trend toward lower-gravity alcohol.

The three variants Berentzen Donut, Berentzen Popkorn and Berentzen Hanf Waldmeister are available immediately. The recommended retail price is 7.99 euros per 0.7-liter bottle. The varieties are also offered in a 48-bottle mix display.