POTT sets golden-yellow accents at the POS
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To coincide with the start of the spring season, POTT rum is repeating its popular on-pack promotion from last year: when buying a promotional bottle of POTT rum 40% vol., all POTT fans will receive a miniature bottle of POTT egg liqueur for free. The gift promotion starts in March 2022 - only while stocks last. The RRP of a 0.7 litre bottle of POTT 40% vol. is 9.99 euros.
For years, POTT rum has been regarded as a real all-rounder: versatile in its use, it not only inspires as a classic rum pure or in cocktails, but also enjoys great popularity in baked goods. Many traditional recipes can be interpreted in a modern way with the golden-brown POTT rum and the yellow POTT egg liqueur. As the perfect combination for numerous baking trends in spring, a POTT rum 40% vol. promotional bottle comes with a 0.04 litre miniature bottle of POTT egg liqueur for free.
The eye-catching promotion is not only suitable for impulse purchases, but also ideal for first tasting contacts with POTT egg liqueur, which was launched very successfully last year. It is particularly fitting that the time around Easter is the most important season for eggnog next to the year-end business.
POTT Rum is on a growth course and is growing by +21% compared to the same period last year. Consumers particularly appreciate its unique aroma and its rich fragrance, which make for particularly intense moments full of pleasure and sophistication.
With the attention-grabbing on-pack promotion, the well-known POTT Rum 40% will provide additional purchase impulses at the POS from March 2022 - while stocks last.
