Rabenhorst and Rotbäckchen novelties in the organic range and Patricia Kelly cooperation presented at BioFach 2022

The BioFach trade fair in Nuremberg annually presents the most innovative and latest creations of the organic sector. In 2022, it took place as a "Summer Edition" at the end of July due to corona. The traditional family business Haus Rabenhorst was again an integral part of the fair this year and is satisfied with the quality of the discussions and the opportunity to intensify existing contacts again after a one-year break from the fair. In addition to exciting new products, Rabenhorst and Rotbäckchen also presented a very special cooperation: Patricia Kelly, successful singer, songwriter and member of the famous pop band The Kelly Family, officially signed the contract as brand ambassador for both brands at the trade fair stand.

BioFach 2022, as the largest industry trade fair of its kind, thus provided the perfect occasion to present in more detail the highlights among the Rabenhorst and Rotbäckchen novelties in the 2022 organic product range:

(a) Rabenhorst Organic "From the Heart".
Rabenhorst Bio "Von Herzen" consists exclusively of direct juices and fruit pulp in sophisticated organic quality. The unique taste of the multi-fruit direct juice results from the composition of white grape juice, raspberry pulp, blueberry pulp, aronia juice, elderberry juice, acerola pulp, pomegranate juice, strawberry pulp and blackberry juice. Thanks to the unique recipe, every personal message of gratitude with Rabenhorst "From the Heart" becomes a special and soothing moment of pleasure.

b) Rabenhorst organic direct juice sea buckthorn now also in 750 ml brown glass bottles.
The golden power berry sea buckthorn has enjoyed steadily growing popularity for many years as a particularly vitamin C rich super fruit. Like all Rabenhorst juices, sea buckthorn is obtained as pure direct juice from the first pressing of the fruit and contains only the original, fruit-own components. Due to the gentle Rabenhorst pressing process, the natural structure as well as a large number of the valuable ingredients of the fruit are largely preserved.

c) Rabenhorst Organic Direct Juice Haskap Berry
The Haskap berry - also known as May berry, blue honeysuckle or honey berry - originally comes from the Siberian peninsula of Kamchatka and is counted among the so-called "superfruits" in Germany due to its nutritional properties. In addition, the berry convinces with its natural manganese content. The vital trace element helps to protect cells from oxidative stress. In terms of taste, the new organic direct juice, which is made from 100 percent hand-picked Haskap berries, impresses with its delicious fruity flavor.

Patricia Kelly becomes brand ambassador for Rabenhorst and Rotbäckchen
The juice experts at Haus Rabenhost and Patricia Kelly are launching an extensive cooperation that started with a highlight at the opening of the Biofach trade fair in Nuremberg: the singer, who is celebrated and popular throughout Europe, was the top act at the Haus Rabenhorst trade fair kick-off on the occasion of the 70th birthday of the family brand Rotbäckchen and, among other things, sang a "Happy Birthday" to the "Rotbäckchen birthday child" live at the stand. In addition to a large-scale social media post series for the Rabenhorst and Rotbäckchen brands - including on the artist's channels - the successful musician's involvement also includes her own concert tour in Germany, which starts in August 2022. Here, Haus Rabenhorst will be represented as a juice partner with Rotbäckchen and Rabenhorst samplings and, with "Meet & Greet" promotions that make a personal meeting with the star possible, as well as concert tickets, will have a comprehensive and attractive package available for incentivizing its own communications in high-reach media.