Ramazzotti Aperitivo Fresco - The freshest member of the Ramazzotti family
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There is nothing better than a big family with versatile characters. Of course, this is not only true in Italy, but also for all Ramazzotti fans in Germany. This summer, in addition to the popular herbal liqueur Amaro, the fruity-fresh Aperitivo Rosato and the creamy-sweet cream liqueur Ramazzotti Crema, they can look forward to a completely new family member and, above all, a unique taste experience. Because Pernod Ricard Germany starts into the summer with the Ramazzotti Aperitivo Fresco. A real novelty for aperitif lovers:inside: Natural flavors, of Italian bergamot and lemon, refined with natural orange peel from Calabria, mint from Piedmont and notes of ginger. Makes you want to invite your friends and family to a summer trip to Bella Italia.
The sun of Italy in a bottle
"Whether mixed with Herbal Tonic Water, as a Fresco Spritz with Prosecco or simply straight on ice, Ramazzotti Aperitivo Fresco, just in time for the start of the most beautiful season, will become an indispensable companion for shared, summery moments of enjoyment - and incidentally quench consumers' thirst for innovative enjoyment experiences, as they have already become accustomed to from Ramazzotti in recent years," says Clémence Kurtz, Head of Brand Management at Pernod Ricard Germany. Because already from May 2022 Ramazzotti gives its impressive answer to the unbroken aperitif trend with the new Aperitivo Fresco and presents itself to both long-time and new aperitif lovers:inside with a coordinated taste profile that will surprise them.
Welcome to the family, Ramazzotti Aperitivo Fresco
The new Ramazzotti Aperitivo Fresco emphasizes the importance of shared moments in its pleasurable occasions, continuing the all-important guiding principle of the successful "Welcome to the Family" campaign. On TV and digital, on social media, at POS in retail and in restaurants, the new Ramazzotti Aperitivo Fresco creates a summery vacation feeling in no time at all and establishes itself in the minds of consumers as a light and fresh aperitif, for both women and men.
