Ramazzotti Crema Gelato alla Fragola: the summer drink with a strawberry kick

This limited edition is the ticket to the strawberry season: on 18 March, premium spirits supplier and market leader Pernod Ricard Germany launched Ramazzotti Crema Gelato alla Fragola. Just in time for Easter, this limited edition is pure strawberry enjoyment for all consumers. Clémence Kurtz, Head of Brand Management Pernod Ricard Germany: "Crema Gelato alla Fragola fits seamlessly into Ramazzotti's favourite moments. A flavour experience that you simply have to love."

Ramazzotti Crema Gelato alla Fragola
© Pernod Ricard Deutschland GmbH
22.03.2024
Source:  Company news

Gelato to suit your taste
With the first rays of sunshine comes the desire for ice cream. To sweeten the wait for summer, the Germans' favourite ice cream - strawberry - is now available as a cream liqueur. You can kick-start the strawberry season now with Ramazzotti Crema Gelato alla Fragola: a fruity-fresh flavour experience made from cream and strawberries, inspired by the taste of classic Italian gelato. A perfect balance of creamy whipped cream and ripe strawberries. Whether served pure as a drink, on ice, as a topping for a scoop of vanilla ice cream or milkshake - the cream liqueur with an alcohol content of 17 per cent has a particularly strawberry flavour.

Ramazzotti has the right drink for every occasion.
With the lifestyle of Bella Italia and a diverse portfolio, Ramazzotti traditionally always provides the right drinks for true Italian enjoyment. In addition to the popular herbal liqueur classic Amaro, the fruity-fresh Aperitivo Rosato and the fresh-tart Aperitivo Fresco as well as the creamy-sweet cream liqueur Ramazzotti Crema, the limited edition Ramazzotti Crema Gelato alla Fragola is on the shelves just in time for Easter.

Ramazzotti Crema Gelato alla Fragola instantly creates a summer feeling: both through eye-catching placements at the point of sale and a cooperation with the electrical appliance manufacturer SEVERIN, as well as through strawberry-themed social media assets as part of the "Spring. To your taste" campaign, in which the limited edition takes centre stage together with Ramazzotti Crema Cappuccino.

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