Alcohol-free, refreshing, orangey: Ramazzotti's first alcohol-free aperitif conquers the German market

Refreshing and for the first time alcohol-free! Pernod Ricard Germany launches Ramazzotti Aperitivo Arancia 0.0%, the aperitif of the summer – without alcohol! The new product will be available in retail and gastronomy from April.

Ramazzotti Aperitivo Arancia 0.0%
© Pernod Ricard Deutschland GmbH
17.03.2025
Source:  Company news

This innovative aperitif offers a perfect balance of fruity flavors and modern sophistication. Ideal for those who want to experience the pleasure of an aperitif without alcohol.

Clémence Kurtz, Head of Brand Management at Pernod Ricard Germany, says, "For the first time, we are introducing an alcohol-free aperitif with Ramazzotti! After Aperitivo Rosato, Aperitivo Fresco, and Limoncello, Aperitivo Arancia 0.0% is the perfect addition to our Italian Ramazzotti portfolio to meet the growing demand for alcohol-free spirits."

A summery aperitif delight – completely alcohol-free
Ramazzotti Aperitivo Arancia 0.0% is a classically Italian aperitif with intense notes of orange and bergamot, and a bittersweet, fresh taste – completely alcohol-free. Delivering an authentic aperitif flavor experience was the top priority during development, providing everyone with an alcohol-free moment of enjoyment.

Ramazzotti Aperitivo Arancia 0.0% embodies the lightness of the aperitif tradition while bringing a modern touch to the world of alcohol-free drinks. With a taste that convinces! Perfectly served mixed with tonic water or as a spritz with alcohol-free prosecco. The best way to enjoy the new aperitif is with friends at sunset or with colleagues at the next after-work event.

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