Red Dot Award goes to effect® BCAA Energy Range

Over the course of several days, the jury of experts examined and evaluated a total of 9,178 international competition entries from 49 countries in order to finally award the best. The colorfully staged design of the BCAA Energy Range from effect® is based on the purist design of the Classic Tastes - which won the Red Dot Award in 2019. In the new can design of the BCAA Energy Range, the 15 dots typical for effect® organically combine and are thus intended to remind us of the branched-chain, essential amino acids - abbreviated BCAA. That's because all four varieties in the new range feature 2,500 mg of BCAA per can.

"Never before have so many companies and agencies faced the professional judgment of our international jury of experts. You were able to hold your own in a strong field of participants and this speaks for the excellent quality of your project," explains Professor Dr. Peter Zec, initiator and CEO of Red Dot in the winning letter to effect®. As one of the world's largest design competitions, the Red Dot Award has been offering designers, agencies and companies a platform for evaluating designs for around 65 years. Following the leitmotif "In search of good design and creativity", the 24-member Red Dot jury selects the best projects submitted. The official award ceremony will take place on November 12, 2021.