Koblenz beer: Rhenser saves the 'Koblenzer' brand
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Rhenser Mineralbrunnen GmbH is taking over the 'Koblenzer' beer brand. Koblenzer Brauerei GmbH had filed for insolvency in mid-November last year, with the Koblenz district court appointing lawyer Dr Alexander Jüchser as provisional insolvency administrator. After no investor was willing to take over the traditional brewery despite an intensive search, Dr Jüchser was forced to cease business operations on 31 January and initiate a shutdown.
In the search for an investor for the Koblenz brewery, talks were held with Christian Berentzen, Managing Director of Rhenser Mineralbrunnen GmbH.
"Promoting the region and preserving regional brands with tradition is a matter close to my heart. Just like Rhenser Mineralbrunnen, the Koblenzer brand is strongly connected to the region and the people who live here. For this reason, we have decided together with our co-partners to take over the brand rights to Koblenzer," says Rhenser Managing Director Christian Berentzen.
"We want to further strengthen the region"
Three Koblenz beers will be continued and given an improved recipe. One of these will be a combination of a Koblenz beer and the cult Rhens lemonade SILVETTA. "We don't run our own brewery, but we still want to help maintain regional brand diversity with exciting products. We are taking on this challenge. I have found a reliable partner with whom we have agreed top recipes in premium quality that have already achieved top results in blind tastings. They are a perfect match for the Koblenzer brand," adds Berentzen.
Logistics, sales and communication for beer and mineral water will be managed from Rhens. In addition, some employees of the Koblenzer brewery will take up subsequent employment at Rhenser.
"Rhenser Mineralbrunnen has already cooperated with the Koblenz brewery on several occasions in recent years. We are delighted that the Koblenz brand name will be retained thanks to Rhenser's commitment," says Jüchser, emphasising Berentzen's ambitions.
