RhönSprudel PLUS Lime now in the popular 0.75 litre returnable PET container

The naturally pure product concept "Mineralwasser PLUS", in which RhönSprudel mineral water from the depths of the Rhön biosphere reserve is combined with a splash of real fruit, continues to be very popular with consumers. With a clear double-digit sales growth in 2023, the Mineral Water PLUS range is once again the growth winner in the RhönSprudel range. Against this backdrop, RhönSprudel is adding another container alternative to its successful near-water range. From March 2024, RhönSprudel Mineral Water PLUS Lime will also be available in practical 12 × 0.75 litre returnable PET containers. With this addition to the range, the mineral spring from the Rhön biosphere reserve is strengthening the high-volume classic RhönSprudel Lemon in returnable PET containers and completing the variety of types and containers in the entire Mineralwasser PLUS range, consisting of the lime, lemon and pink grapefruit varieties in 0.75 litre individual glass, returnable PET and non-returnable PET.

The new launch is being supported by an attractive bonus promotion in the retail sector: When buying two crates of RhönSprudel Mineral Water PLUS, customers will receive a high-quality collector's glass for free. From 1 March to 30 June 2024, the promotion includes all flavours of the PLUS range - lemon, lime and pink grape - in returnable containers and invites customers to discover the refreshing variety of flavours. Three different, attractive motifs invite you to collect them and provide additional impetus to buy. "RhönSprudel Mineralwasser PLUS fits perfectly with the growing demand for water-based, low-calorie drinks without artificial additives and has established itself as a strong growth driver across all container types in our range. By expanding the returnable PET range to include the popular lime variety, we are continuing our successful container strategy and offering our consumers the right container for different uses," explains Natalie Habekost-Schindel, Team Leader Brand Management, MineralBrunnen RhönSprudel.

RhönSprudel PLUS: A refreshing alternative for nutrition-conscious connoisseurs
Pure mineral water combined with a splash of real fruit, without any artificial additives, sugar or sweeteners and calorie-free - a welcome change in the mineral water glass. As a modern product concept for mineral water-based soft drinks with flavour, the approach is particularly appealing to nutrition-conscious mineral water lovers. "We recognise that consumers' desire for a natural, conscious and healthy diet is becoming increasingly relevant and will therefore continue to focus on the natural purity and high quality of our products as well as our sustainability-oriented approach in the future," says Natalie Habekost-Schindel. Mineral water with added flavour has a long tradition at RhönSprudel with its balanced mineralised mineral water. With RhönSprudel Lemonwater, which has now been incorporated into the Mineral Water PLUS Lemon line as Mineral Water PLUS Lemon, RhönSprudel can look back on a long success story in the field of water-based drinks and is successfully continuing this.