Rotkäppchen-Mumm brings good humour to the POS with the multi-brand summer promotion

Under the marketing umbrella "Your summer tastes this cool", the large multi-brand promotion inspires with an attention-grabbing placement, great drink recipes and a high-quality in-store raffle.

"The last two years have shown that the multi-brand summer promotion significantly increases sales in the markets. That is why we are continuing the promotion in 2023. Sun Downer, Fizzy Friday or After Work - the uses for a cool summer drink are many. With our summer initiative, we inspire consumers to enjoy these moments with Rotkäppchen Fruchtsecco, Jules Mumm and Blanchet," says Verena Buttlar, Head of Shopper Marketing at Rotkäppchen-Mumm.

The theme-specific placements of the multi-brand promotion are an eye-catcher in the market and spread summer feeling in the space. This year's highlights are the recipe boards with inspiring drink ideas: The QR code takes customers directly to the recipes, such as Strawberry Sprizz with Blanchet Jolie, Rosé Sour with Jules Mumm or Sparkling Dark Berry with Rotkäppchen Fruchtsecco. In keeping with the summer season, the markets will also be giving away ice cream machines that are perfect for making refreshing sorbets with Rotkäppchen-Mumm products. The extensive POS package is completed by brand-specific displays and summery bottle tags. Complementing the in-store measures, there are target group-relevant competitions on the social media channels of Rotkäppchen, Jules Mumm and Blanchet.

Multibrand promotion "Your summer tastes this cool"

• Promotion period 2023/05/01 - 2023/08/31
• Participating products: Rotkäppchen Fruchtsecco 0.75 l / 0.2 l, Jules Mumm 0.75 l and Blanchet 0.75 l
• Attractive in-store prize: ice cream maker