San Miguel rocks at Germany's biggest festivals in 2025

Next June, two legendary events will celebrate big anniversaries: Rock im Park will be 30 years old and Rock am Ring 40 years old. From June 6 to 8, 2025, AB InBev will be the premium partner of the two biggest German festivals, which traditionally heat up the crowds at the same time - with the international San Miguel lager as the main sponsor.

Thanks to its expertise, foresight and experience, AB InBev is ideally prepared to support the twin festivals - with professional solutions in the areas of equipment, goods and beverage logistics. The trusting cooperation with the festival organizer PRK DreamHaus and the festival marketer Eventim Brand Connect, both members of the EVENTIM LIVE Group, is designed for a long-term partnership.

Matt Schwarz, CEO of eventimpresents and PRK DreamHaus as well as organizer of both festivals on the new partnership: “We are delighted to have AB InBev as a strong partner at our side in the anniversary year of Rock am Ring and Rock im Park. Together we will toast to these successes at the 40th Rock am Ring and the 30th edition of Rock im Park.

The partnership with AB InBev stands for quality and shared enthusiasm, which will be reflected in unique experiences for our festival visitors.”

Jan Voss, Managing Director of Eventim Brand Connect, adds: “Successful beverage partnerships are one of the cornerstones in the partner portfolio of major live events. Brands meet an open-minded audience in a great party mood, event organizers benefit from joint marketing activities and fans experience unforgettable moments of enjoyment. We look forward to taking the impact of beverage partnerships to a new level together with AB InBev from the anniversary year of Rock am Ring and Rock am Park.”

“The festival summer with the absolute mega-events Rock am Ring and Rock im Park enjoys a very high status in Germany. We look forward to working with such strong partners. We are proud that our high-quality brands can delight tens of thousands of festival fans,” says Jannik Weitzl, Country Director Germany at AB InBev, adding: ”Our partners and event organizers know and appreciate our Beer-as-a-Service service. They can rely on an all-round carefree package, from the equipment to the dispensing technology and the set-up to the beer being chilled at all times. Our broad portfolio offers the right beer for every music fan, from the Spanish lager San Miguel and the energetic Beck's Pils to the non-alcoholic Beck's Blue.”