Sebastian Holtz joins Bitburger

Sebastian Holtz (44) will complete the Bitburger Brewery Group's management team as the new Managing Director Sales and Marketing from 1 January 2024.

Sebastian Holtz has been responsible for the German business of the Danish Carlsberg Group, the fourth-largest brewery group worldwide, as Managing Director since 2015. The graduate in business administration and graduate of the renowned Hamburg School of Business Administration (HSBA) has held responsible positions for the German Carlsberg division for more than 16 years. "We are very pleased to have gained in Sebastian Holtz not only a very experienced and accomplished sales and marketing manager, but also a profound connoisseur of our industry," explains Dr Dieter Heuskel, Chairman of the Supervisory Boards of the Bitburger Group of Companies.

After joining, Sebastian Holtz will lead the Bitburger Brewery Group's fortunes together with his management colleagues Jan Niewodniczanski (Technology and Environment), Dr. Stefan Schmitz (Human Resources and Legal) and Markus Spanier (Finance, IT and Purchasing).

"With the completion of our management team, we believe that our company is well equipped, both strategically and in terms of personnel, to meet the challenges of the market," emphasises Heuskel.