SIERRA shines at the renowned "Tequila & Mezcal Masters" and receives 11 awards
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The flagship and Europe's number one in the tequila market SIERRA was able to convince the jury at the "Tequila & Mezcal Masters" all along the line.
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Company news
The variety of flavours of Sierra Tequila, Sierra Antiguo and Sierra Milenario was honoured with a total of 11 awards at the prestigious awards. The highlights are two Master Medals - the highest award of the competition - as well as a Taste Master Medal for Sierra Milenario Extra-Añejo.
The awards highlight SIERRA's distinctive quality on the international stage. Against the background of the brand's repositioning, the awards encourage the Hanseatic family-owned company BORCO-MARKEN-IMPORT to continue its successful brand work nationally and internationally this year.
Company profile: STOCK SPIRITS GmbH & Co. KG, Germany, Hamburg
