STORK CLUB with a new look

Focus on the stork: this is the motto of the new STORK CLUB product design. Germany's first pure rye whiskey distillery is equipping its entire portfolio with a new look.

Tidier, but no less bold: STORK CLUB's new design boasts a contemporary look - a combination of clean design and eye-catching colours. The embossing of both the brand name just below the neck of the bottle and the stork's nest at the bottom of the bottle make the brand identity literally tangible. The stork's nest can also be found on the capsule as a design element and is complemented by the image of the stork in the centre of the label. The slim, long-necked bottle emphasises the modern look and makes the bottle easier to handle.

The new design is completed by a wooden cork, which replaces the plastic cork previously used and thus takes a step towards sustainable packaging. The bottle itself also contributes to this goal: STORK CLUB WHISKEY uses its own bottle from German glassworks with over 60% recycled glass. This contributes to the circular economy and reduces transport distances.

The redesigned label also brings further advantages: thanks to the new bottle shape and the revised design elements, the label now offers more space. This means that customer-relevant product information can take up more space and is therefore visible to the buyer at first glance.