Summer products from Berentzen Group

At the beginning of spring, the Berentzen Group is once again focusing on the three successful Summer Editions of the Berentzen brand in the flavours Raspberry Cream, Passionfruit Cream and Coco Pineapple Cream. The corporate group is also introducing the new Passionfruit Yuzu variety under the Puschkin brand.

"The trend of creamy liqueurs is unbroken. Consumers' desire for creamy shots is not limited to the winter months; rather, the creamy liqueur alternative is also in demand in the summer," says Dr Stephan Susen, Head of Marketing at the Berentzen Group. Since the winter of 2018/2019, the Berentzen Group has been offering cream liqueurs as limited winter editions, and since last spring also as limited summer variants. "The success of our cream variants to date speaks for itself: throughout last year, the limited Berentzen Winter and Summer Editions together ranked among the TOP3 best-selling cream liqueurs in Germany. We were able to more than double our market share during this period and have thus made a decisive contribution to the high growth of the category," Susen continues. The creamy liqueurs can be served neat, on ice or as an ingredient in summer cocktails.

Not only with the Summer Editions, but also with Puschkin Passionfruit Yuzu, the Berentzen Group is fulfilling current customer wishes. "The new variety serves the trend of fruity and sweet vodka variants. The potential is also confirmed by independent market research results, according to which the combination of passionfruit and yuzu is the front-runner in terms of tasting interest among the core Pushkin target group between the ages of 18 and 25," says Susen. Whether served neat, ice-cold as a shot or on crushed ice, the new variant is considered the ideal summer drink.

The new Berentzen Summer Editions will be delivered to retailers immediately in single-variety 6-pack cartons and in 48- or 72-pack mix displays. In addition, the Puschkin Passionfruit Yuzu variant will be offered in a combined marketing with Blueberry and Watermelon as a 48 mix display.