Fresh, fruity, do it yourself: Versatile variety in the YO range with 'Orange', 'Multivitamin' and 'Woodruff Syrup'
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With no less than three new varieties, the long-established syrup brand YO is ensuring a varied start to 2021: "Orange," "Multivitamin" (photo) and "Woodruff Syrup" perfectly complement the fruity, delicious range. "Our Yo 'Multivitamin' is one of the first multivitamin syrups on the German market - offering consumers an almost unknown variety in the syrup category. The orange flavor is very popular and recorded sales growth of 42 percent in the period August 2019 to 2020. With our YO variety, we will further boost the market," explains Daniela May, Senior Brand Manager YO & FruchtTiger. Both varieties "Multivitamin" and "Orange" will be available throughout Germany from week 4 2021. The variety "Woodruff Syrup", on the other hand, will be available in food retail from week 8 2021. As the third strongest variety on the market, the Waldmeister flavor captivates with its herbal note of woodruff and meadow herbs, making it the perfect ingredient for the popular "Berliner Weiße."
"The German market has been on the upswing for years and has seen a 50 percent increase over the past four years. This is mainly due to the fact that consumption at home has increased and beverage syrup is winning over many consumers with its ease of use and versatility," says Daniela May.
Syrup mixed with water is the most popular, with 85 percent of syrup consumers enjoying a refreshing syrup drink with sparkling or still water. But syrup is also suitable for mixing with alcohol, as well as for desserts or baking. Yo syrup tastes particularly fruity and natural - and without chemical preservation. Thanks to the anti-scratch cap, there are also no sticky fingers.
The launch of the three new varieties will be supported by a colorful PoS presence through eye-catching displays. In addition, an attractive encore promotion is planned for YO syrup fans in food retail from July. With the purchase of three YO products one receives a high-quality On The Go drinking bottle made of glass free of charge in addition.
