Vivaris again optimizes distribution channels for Mio Mio: New partnership with Mineralbrunnen Bad Brückenau

"We are very pleased about the new partnership. With the Bad Brückenauer Mineralbrunnen, we have another traditional and high-performance partner at our side to make Mio Mio even more available throughout Germany," explains Vivaris Managing Director Oliver Haag. In this way, the potential of the Mio Mio brand can be further exploited.

"Our well in Bad Brückenau has since become one of the leading producers of mineral water and non-alcoholic soft drinks in Bavaria. Our two companies are linked not only by a long tradition, but also by high quality standards. We, too, are looking forward to the production of the refreshing lemonades," says Ingo Vialon, Chairman of the Board of Staatl. Mineralbrunnen AG Bad Brückenau.

Vivaris has already been relying on a contract filling partner for the Mio Mio brand since March of last year in the form of Imnauer Mineralquellen GmbH in Haigerloch, Baden-Württemberg. The two partnerships and the associated expansion of production capacities as well as the shorter transport routes will result in better availability of goods, greater efficiency in the logistics chain and ultimately also a reduction in CO2 emissions, he added.

The new site is another important step in the development of the Mio Mio brand, he said. "Having recently introduced the two varieties Mio Mio Orange+Caffeine and Mio Mio Lemon+Caffeine, as well as a new 0.33L gastronomy container, we are now focusing on the further development of distribution. This will be driven not only by the partnership with Bad Brückenau, but also by our own field sales team and attention-grabbing marketing activities," concludes Vivaris Managing Director Tobias Wiesner.